Unhappy reality: When working in a team, the perceived status of some members can cancel out the voices of others. Authors of a study on this effect, Bryan L. Bonner and Alexander R. Bolinger, point out that “the louder more assertive ones get the most airtime, even if they aren’t the most expert.” Sometimes that airtime, or lack of it, is based on someone’s status, experience, age, gender or race. This comes at the expense of knowledge, team potential, direction, and creativity. A leader who is focused on achieving the best will create ways for each person to share their knowledge and perspectives. One way to do this, the study suggests, is to ask your team to pool and evaluate the relevant information each team member has to contribute before taking action. The process of collecting and analyzing the information itself can be enough to jump start new understanding, bypass the pitfalls of social influences, and surface new insights that lead to breakthrough ideas. Dig into this strategy with “Bring out the best In Your Team” by Bryan L. Bonner & Alexander R. Bolinger.